Client
Aura & Hart
Our Role
Brand Identity
Brand Application
Industry
Interior Design
Location
London, UK
Aura & Hart is a self-initiated concept project exploring how a contemporary interior design studio could build a distinctive and refined brand.
We imagined Aura & Hart as an established studio looking to move further into the high-end market, with an existing brand identity that no longer felt aligned with its direction. The brand needed to communicate elegance and warmth while giving the studio a more confident and refined presence.
The Project
The aim was to create a visual identity that felt sophisticated, tactile and reflective of the quality of the studio’s interior work, while giving the brand a stronger and more cohesive presence.
We focused on:
Developing a refined, minimalist logo.
Creating a warm, organic colour palette designed to complement the studio’s photography.
Designing premium physical collateral to elevate the overall brand experience.
The Solution
We developed a conceptual visual identity that captures the studio’s thoughtful, elevated approach to interior spaces. Drawing inspiration from core architectural principles—structure, proportion, and balance—we carefully wove the A and H letterforms into a bespoke, timeless monogram.
To complement their luxury editorial direction, we built a refined colour palette anchored by subtle earth tones and soft contrasts. Because their work is inherently physical, the brand applications needed to match that tactility. We translated this serene, sophisticated identity into the real world using premium textured cardstock and crisp embossed finishes, delivering a cohesive brand identity that feels instantly high-end.
