Selva is a conceptual chocolate packaging project inspired by the vibrant landscapes and wildlife of the Ecuadorian rainforest.
The packaging uses bold colour and quirky illustrations to give each chocolate bar its own personality, whilst at the same time working together to create a cohesive collection.
Client
Selva Chocolate
Our Role
Brand Application
Industry
Confectionery
Location
Ecuador
The Project
The idea behind Selva was to explore a different approach to chocolate packaging. Rather than leaning into the minimalist aesthetic often associated with premium chocolate, the aim was to create something colourful, expressive and full of personality.
The concept takes loose inspiration from the Ecuadorian rainforest, drawing on elements of its wildlife to create a visual world that feels fresh, simple and engaging. The challenge was to make the packaging bold enough to stand out without becoming overly busy or complicated.
The Solution
We created packaging with three distinct variations for Dark, Caramel and White Chocolate.
Bold colours, popping illustrations and clean typography work together to give each bar its own character while keeping the collection uniform.
