Client
Tom Fromant
Our Role
Illustration & Artwork
Industry
Music Production
Location
London
Tom Fromant is a London-based musician that has made a name for himself in the country genre.
As an up-and-coming artist, Tom’s visual world needed a more cohesive and expressive creative direction. The project centred around album artwork that could translate his sound into a clear and recognisable visual identity.
The Project
Tom approached us looking for distinctive album artwork that truly represented his musical style and identity. He gave us creative freedom, and together we explored a range of visual directions before settling on a cross-hatching technique that evoked a classic, vintage feel.
We focused on:
Developing distinctive album artwork that reflected Tom’s sound and personality.
Exploring a visual style with a timeless, vintage character.
Creating artwork that would translate clearly and consistently across digital music platforms.
The Solution
Collaborating closely with Tom, we refined the concept around a distinctive cross-hatching technique, giving the artwork a hand-crafted quality that felt well suited to his country sound.
The style brought a classic, expressive character to the album while helping establish a more recognisable visual direction for Tom as an artist. We also considered how the artwork would translate across platforms such as Spotify, ensuring the design remained clear and impactful at different scales.
The result was a timeless and distinctive aesthetic that gave the release its own character while feeling closely connected to Tom’s musical identity.
