Pedro Garcia Counselling offers inclusive bilingual therapy in English and Spanish, supporting adults including the LGBTQIA+ community through anxiety, trauma, identity, relationships, ADHD and emotional wellbeing with a warm human-centred approach.

What we did

We created a calm and inclusive brand identity and website experience for Pedro that reflects his trauma-informed and diversity-aware approach to counselling, helping the practice feel welcoming, supportive and approachable.

Inspired by the passionflower as a symbol of growth, reflection and emotional connection, the identity was designed to bring a sense of calm and emotional depth across the brand experience.

How we did it

To reflect the grounding and supportive nature of therapy, we used a muted and understated colour palette paired with soft typography and minimal visual elements, allowing the emotional tone of the brand to guide the experience.

The identity balances professionalism with warmth, helping position Pedro as approachable and trustworthy while connecting with both English and Spanish-speaking audiences.

Organic illustrations and subtle visual references inspired by the passionflower were introduced throughout the website to represent growth, healing and human connection, reinforcing the collaborative nature of the therapeutic process.