Project
Pedro Garcia Counselling
Our Role
-Brand Identity
-Brand Application
Industry
Healthcare
& Mental Health
Location
London Bridge
Pedro Garcia Counselling offers inclusive bilingual therapy in English and Spanish, supporting adults through anxiety, trauma, identity, relationships, ADHD and emotional wellbeing.
Pedro’s practice is grounded in a trauma-informed and diversity-aware approach to counselling, with a focus on creating a supportive and inclusive environment for both English and Spanish-speaking clients.
The Project
Pedro needed a calm and inclusive brand identity and website experience that reflected his approach to counselling, helping the practice feel welcoming, supportive and approachable.
We focused on:
Creating a calm and inclusive visual identity rooted in trust and emotional connection.
Developing a muted, understated colour palette paired with soft typography and minimal visual elements.
Designing a welcoming website experience that could connect with both English and Spanish-speaking audiences.
The Solution
We developed a calm and inclusive identity inspired by the passionflower as a symbol of growth, reflection and emotional connection. To reflect the grounding and supportive nature of therapy, we used a muted and understated colour palette paired with soft typography and minimal visual elements, allowing the emotional tone of the brand to guide the experience.
The identity balances professionalism with warmth, helping position Pedro as approachable and trustworthy while connecting with both English and Spanish-speaking audiences.
Organic illustrations and subtle visual references inspired by the passionflower were introduced throughout the website to represent growth, healing and human connection, reinforcing the collaborative nature of the therapeutic process.
