Client
Joanna
Our Role
Brand Identity
Brand Application
Industry
Pet Care
Location
Hertfordshire
The Cat Nanny is a Hertfordshire-based cat sitting service that anybody can get their paws on.
The Cat Nanny offers trusted in-home visits that keep cats safe, comfortable and cared for in their own environment. Each visit is tailored to individual routines, ensuring consistent care, attention and peace of mind for owners.
The Project
Joanna approached Strawberry Gecko looking to develop a warm, trustworthy brand to promote her cat sitting business. She wanted a visual identity that reflected her calm and caring personality, while reassuring pet owners that their cats would be safe and well looked after.
Together, we explored her values, services and target audience to understand how the brand could feel friendly and full of character while still communicating trust and dependability.
We focused on:
Creating a warm and approachable visual direction that reflected Joanna’s personality.
Developing social content that communicated her services clearly and consistently.
Designing editorial materials that balanced playful character with trust and professionalism.
The Solution
We translated this direction across social and editorial design, creating materials that feel approachable, clear and genuinely cat-focused.
Playful details bring charm and personality to the brand, while the wider visual approach keeps communication simple and reassuring.
The result gives Joanna a consistent and recognisable way to present The Cat Nanny, with the warmth and care behind the service coming through at every stage.
