Client
Le Petit Chat Café
Our Role
Brand Identity
Industry
Hospitality
Location
Greater London
Le Petit Chat Café is a self-initiated concept project for a French-inspired coffee shop in Greater London, created to explore the value of professional brand design over DIY or automated approaches.
The Project
We wanted to show how a basic visual idea could be developed into a brand with greater character, consistency and purpose.
Starting with an AI-generated logo, we explored how typography, colour and illustration could work together to create an identity that felt more distinctive and better suited to the café’s French-inspired personality.
The project focused on:
Refining the original logo into a more distinctive and characterful identity.
Developing a warm, French-inspired colour palette and typography system.
Creating playful visual motifs and illustrations that could bring the brand to life across different applications.
The Solution
We applied our creative process to transform the original starting point into a cohesive brand identity, drawing inspiration from the charm and character of Parisian cafés.
Typography, colour and illustrative elements were refined to balance playful elegance with warmth and approachability, giving the café a visual style that feels both sophisticated and inviting.
The final identity demonstrates how thoughtful design decisions can turn a generic starting point into a brand with its own personality and sense of place, showing the value of a professionally crafted identity beyond an off-the-shelf or automated solution.
