Client
Sóma Studio
Our Role
-Brand Identity
-Brand Application
Industry
Health & Wellness
Location
Athens
Sóma Studio is a self-initiated concept project exploring movement, anatomy and the beauty of the human form through a Pilates-inspired brand identity.
The name Sóma, meaning “body” in Greek, provided the starting point for both the visual language and the wider direction of the brand.
The Project
We wanted to explore how the fluidity, control and grace of Pilates could be translated into a distinctive visual identity, while also drawing on the brand’s Greek influence.
We focused on:
Developing a fluid typographic identity inspired by Pilates movement.
Creating a soft, natural colour palette influenced by the landscapes and light of Greece.
Exploring organic visual elements that celebrate the grace, control and fluidity of the human form.
The Solution
We developed a conceptual brand identity centred on the fluidity of Pilates movements and the connection between body and mind.
To reflect the essence of Greece, we used a soft, natural palette inspired by the country’s landscapes and light. The name Sóma inspired a typographic design where “Sóma” flows seamlessly into “Studio”, emphasising continuity and motion.
This sense of flow is also expressed through a female form transitioning between the words, capturing the grace, control and fluidity inherent in Pilates and reinforcing the sense of movement at the heart of the brand.
