Sóma Studio explores movement, anatomy, and the beauty of human form through a pilates-inspired brand identity.

What we did

We developed a conceptual brand identity centred on the fluidity of pilates movements and the connection between body and mind.

How we did it

To reflect the essence of Greece, we used
a soft, natural palette inspired by the country’s landscapes and light.

The name Sóma, meaning “body” in Greek, inspired a typographic design where “Sóma” flows seamlessly into “Studio,” emphasising continuity and motion.

This flow is also expressed visually through a female form transitioning between the words, capturing the grace, control, and fluidity inherent in pilates.