Client
Sóma Studio
Our Role
Brand Identity
Industry
Health & Wellness
Location
Athens
Sóma Studio explores movement, anatomy, and the beauty of human form through a pilates-inspired brand identity.
Soma Studio creates considered and intentional work that helps clients express their brand with clarity and confidence. The studio focuses on thoughtful design, strategic thinking and building identities that feel both refined and purposeful.
What we did
We developed a conceptual brand identity centred on the fluidity of pilates movements and the connection between body and mind.
How we did it
To reflect the essence of Greece, we used a soft, natural palette inspired by the country’s landscapes and light.
The name Sóma, meaning “body” in Greek, inspired a typographic design where “Sóma” flows seamlessly into “Studio,” emphasising continuity and motion.
This flow is also expressed visually through a female form transitioning between the words, capturing the grace, control and fluidity inherent in pilates.
