Client
Royal Mail
Our Role
Brand Identity
Industry
Postal Services
Location
Global
Royal Mail collects, sorts and delivers letters and parcels across the UK, providing postal, logistics and delivery services to homes and businesses nationwide.
What we did
In this conceptual rebrand project, we took the iconic Royal Mail brand and revitalised its visual identity. We maintained the essence of the original logo while giving it a modern refresh, including refining the kerning, removing the previous outline and updating the Tudor crown for a more polished look. This ensured that the brand felt both familiar and contemporary.
How we did it
Our process began with a deep dive into Royal Mail’s heritage and visual elements. We carefully adjusted the logo’s typography, tightening the spacing and removing outdated features. We also modernised the crown design to reflect a more refined aesthetic. These updates were then seamlessly applied to various brand assets, like postal vans and uniforms, ensuring a cohesive and contemporary brand experience.
Our approach and outcomes.
In revitalising the Royal Mail brand, our agency aimed to honour the brand’s rich heritage while introducing a modern touch. We began with comprehensive research into Royal Mail’s history, ensuring that the refreshed logo retained its iconic colour palette and key elements that the public recognises. This careful balance allowed us to simplify and refine the design, resulting in a clean, contemporary aesthetic.
Our process involved meticulous adjustments to typography, refining the kerning, and modernising the Tudor crown to achieve a more polished look. These updates ensured that the brand felt both familiar and fresh, bridging the gap between tradition and innovation.
Beyond the logo itself, we also explored how this new identity would translate across various platforms, from social media and packaging to uniforms and delivery vans. This holistic approach ensured that the brand’s new look was consistent and impactful in every context.
Ultimately, our revitalisation project not only modernised the Royal Mail’s visual identity but also reinforced its legacy, creating a cohesive and engaging brand experience that resonates with both longstanding customers and new audiences.
*This is an independent, speculative design project created by Strawberry Gecko. It was not commissioned, endorsed, or approved by Royal Mail Group Ltd and is shown for illustrative and portfolio purposes only.
